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Machine embroidery is an embroidery process whereby a sewing machine or embroidery machine is used to create patterns on textiles. It is used commercially in product branding, corporate advertising, and uniform adornment. Hobbyists also machine embroider for personal sewing and craft projects.
There are multiple types of machine embroidery. Free-motion sewing machine embroidery uses a basic zigzag sewing machine. Much commercial embroidery is done with link stitch embroidery.  In link stitch embroidery, patterns may be manually or automatically controlled. More modern computerized machine embroidery uses an embroidery machine or sewing embroidery machine that is controlled with a computer that embroiders stored patterns. These machines may have multiple heads and threads
In free-motion machine embroidery, embroidered designs are created by using a basic zigzag sewing machine. As this type of machine is used primarily for tailoring, it lacks the automated features of a specialized machine.
To create free-motion machine embroidery, the embroiderer runs the machine and skillfully moves tightly hooped fabric under the needle to create a design. The “feed dogs” or machine teeth are lowered or covered, and the embroiderer moves the fabric manually. The embroiderer develops the embroidery manually, using the machine’s settings for running stitch and fancier built-in stitches. In this way, the stitches form an image on a piece of fabric. An embroiderer can produce a filled-in effect by sewing many parallel rows of straight stitching. A machine’s zigzag stitch can create thicker lines within a design or be used to create a border. Many quilters and fabric artists use a process called thread drawing (or thread painting) to create embellishments on their projects or to create textile art.
Free-motion machine embroidery can be time-consuming. Since a standard sewing machine has only one needle, the operator must pause to re-thread the machine manually for each subsequent color in a multi-color design. He or she must also manually trim and clean up loose or connecting threads after the design is completed.
As this is a manual process rather than a digital reproduction, any pattern created using free-motion machine embroidery is unique and cannot be exactly reproduced, unlike with computerized embroidery.
ost modern embroidery machines are computer controlled and specifically engineered for embroidery. Industrial and commercial embroidery machines and combination sewing-embroidery machines have a hooping or framing system that holds the framed area of fabric taut under the sewing needle and moves it automatically to create a design from a pre-programmed digital embroidery pattern.
Depending on its capabilities, the machine will require varying degrees of user input to read and sew embroidery designs. Sewing-embroidery machines generally have only one needle and require the user to change thread colors during the embroidery process. Multi-needle industrial machines are generally threaded prior to running the design and do not require re-threading. These machines require the user to input the correct color change sequence before beginning to embroider. Some can trim and change colors automatically.